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Executive Education- General and Financial Management
- Building a Case for Business Opportunities
Building a Case for Business Opportunities
This course provides managers with the tools to analyze opportunities and create business cases that can help them visualize where their firm, department or project needs to go, how to get there and what to do along the way to reduce uncertainty, manage risk and maximize opportunities.
Note: This course provides a brief overview of strategy. Participants wanting comprehensive coverage of strategy should attend Developing Your Strategic Plan.
This course qualifies towards the following certificate(s):
- Public Sector Management
- Advanced Project Leadership
- Executive Development
- Management Excellence
- Marketing Management
Takeaways
Attending this course will enable you to:
- create a business plan you can use to evaluate financial viability, initiate a new business or project, encourage support for a new opportunity, attract resources, better manage an existing business or project, and provide a blueprint for business operations
- capitalize on your competitive advantages
- create realistic financial projections
- identify critical success factors and promote them in your organization or department
- assess and minimize key risk factors
Course Content
- Recognizing and assessing opportunities
- Objectives for your business plan
- Conducting industry and competitor analysis
- Developing an entry and growth strategy for new companies or products
- Developing a marketing plan
- Determining financial viability
- Identifying key risk factors
- Using analytical tools to test viability
- Developing strategies to deal with uncertainty
- Writing an effective business case
